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Natural oral care now comes in pill form!
August 2, 2011
By: TOM BRANNA
Editor
Peppermint toothpaste is the norm, but today’s personal care marketers are stepping up to please the palate of the most discerning gourmands…even in oralcare. Purveyor of natural skin care Lush is making a foray into the category with Toothy Tabs ($3.95 a box)—a tablet toothpaste scented in exotic varieties such as sandalwood or grapefruit. According to the company, these solid tabs come in a handy 100% recycled box. Each pack contains 40 items. Users pop the candy-like tablet into the mouth...
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